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The reason you should be using email marketing over any other platform!...
You’ve outlined a game plan, picked an email-marketing provider and even typed up some traffic-generating content but you failed to pull the trigger on the campaign. Why? Because you read some article...
View ArticleEmail Creation Lessons from the Fish Store
A couple weeks ago I received an email from my favorite aquarium store. Being a fish geek, I’m always interested in fish store sales. But this particular email caught my attention with an explosive...
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Do Your Customers Know You Appreciate Them?
In the aftermath of Black Friday and with Christmas just a couple days away, most businesses are operating on full-throttle holiday adrenaline. Promotional emails and advertising messages flood...
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Arguments for Purchasing Email Lists – And Why They Don’t Hold Water
Purchasing an email list can sound like an easy solution to the problem of how to begin a new email marketing campaign or how to breathe new life into a campaign that’s not performing well. But the...
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The Debate: “Is Email Dead?”
There was a time in the recent past when email was king of the mountain in terms of online marketing. Nowadays, email has to compete with Twitter, Facebook, blogs, and RSS feeds to even get noticed,...
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Abandoned Autoresponders Disappoints Movie Fan
I recently subscribed to Entertainment Weekly and naturally gave them my email address when I created my profile online. Not long after, I received an email from Entertainment Weekly that said I could...
View ArticlePublic Services Announcement from theEmailGuide
Don’t buy email lists! It’s wrong and it hurts your brand. If that’s not enough to stop you, then please remember the puppies! Don’t buy email lists…don’t kill puppies!
View ArticleDon’t over think the inbox experience, accidents happen
Sometimes little things slip through the cracks when sending an email like a typo or sending the email twice. We kick ourselves for these little mistakes and call ourselves an idiot but in reality you...
View ArticleThe Three R’s of Email Marketing
3R’s of email marketing. Respect, Relevant, Reputation. Respect your subscribers by providing them Relevant content and this will build up your Reputation.
View ArticleA Simple But Effective Video On Ethics
Cathie Dodd from Tears Of Joy video did this simple but effective video on list building ethics.
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